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Wingstop works to grow digital orders

Fast-casual operator deploys point-of-sale system to integrate with online ordering

Wingstop Inc. is working to increase the percentage of orders made through its digital channels as it deploys a new point-of-sale platform systemwide, executives said Thursday.

“Advances in technology will drive our business forward both from a sales and operations standpoint, and we have invested heavily over the past few years to improve the guest experience and realize greater overall efficiencies,” Charlie Morrison, president and CEO of the Dallas-based fast-casual c

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