Taco Bell Corp. will launch a limited trial Thursday of an in-app option to let Lyft passengers add a restaurant stop on their ride, the company announced today.
The test will begin Thursday in California and run through Sunday, the Irving, Calif.-based quick-service company said.
In introducing the Taco Mode option, Taco Bell cited a national consumer study for Lyft, completed in June, that found Millennials are more likely to use a ride-sharing app on a night out than at any
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Contact: Desiree Torres Desiree.Torres@penton.com