Starbucks loyalty grows beyond coffeehouse walls

Starbucks loyalty grows beyond coffeehouse walls

Digital ecosystem aims to reinvent brick-and-mortar retailing

Starbucks Corp. took another step toward building a robust digital ecosystem Thursday by allowing loyalty club members to earn “Star” rewards when they use the ride-sharing app Lyft.

The deal, announced as the Seattle-based company reported another quarter of strong results, is one of a growing number of partnerships Starbucks has in the works to extend the loyalty program to purchases made outside the coffeehouse walls.

The goal, Starbucks chairman and CEO Howard Schu

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