Digital ordering important to restaurant customers

Restaurants add apps targeting user engagement

Users get to skip the line. Restaurants get data.

Three restaurant chains said this week that they planned to launch ordering and pay-ahead options via mobile apps in a move designed to allow users to skip the line and deepen their engagement.

The moves also opens up a wealth of consumer data for restaurant chains looking to target marketing efforts more specifically to the consumers they are trying to reach.

Jamba Juice said Tuesday that a new mobile app will allow customers to order, pay ahead and skip the line. The

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