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Restaurant operators make big data small

Restaurant operators make big data small

This article is part of a special report exploring the new tech boom that is drastically changing how restaurants do business.

Restaurants know more about the customers who walk through their doors today than ever before.

What those customers like or don’t like to eat; what they’ve ordered in the past; how frequently they visit; how much they spend and how they like to pay. Restaurant operators might know a customer’s age, gender and zip codes; whether they prefer Pinot Noir or if they are allergic to pine nuts.

In this age driven by technology, the amount of consumer data th

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