Panera: Franchisees committed to e-commerce upgrade

Panera: Franchisees committed to e-commerce upgrade

Views still mixed on margin impact and investment

Panera Bread Co. said Thursday that all of its franchisees have committed to the electronic commerce platform that is part of the chain’s “Panera 2.0” upgrade efforts.

The St. Louis-based bakery-café chain issued the statement in advance of Thursday’s annual shareholder meeting.

While they may have agreed to the upgrades,

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