Panera executive assesses digital advances

Panera executive assesses digital advances

Chain sees customer count, satisfaction rise with use of technology

Panera Bread has been working for the past two years to upgrade the technology at its nearly 2,000 restaurants. The endeavor, dubbed Panera 2.0, intends to improve throughput and the customer experience at the fast-casual bakery-café chain.

Blaine Hurst, the St. Louis-based chain’s executive vice president and chief transformation and growth officer, recently updated Nation’s Restaurant News on the motivation for the technology upgrade and its progress.  


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