Mobile ordering is emerging as the fastest way for Starbucks customers to order

Mobile ordering is emerging as the fastest way for Starbucks customers to order ahead, pay and then pick up their purchases.

NRN predicts digital disruptions coming in 2016

In a special series, NRN editors predict the trends that will emerge in the coming year in all areas of the restaurant industry. Here, West Coast Bureau Chief Lisa Jennings tells us what’s next in digital.

Restaurants no longer face a choice between operating as brick-and-mortar retailers or having a digital presence. Today, it must be both. And the challenge ahead for any restaurant chain will be staying true to the brand, mission and values as they evolve with the times.

Here are a few examples of food-focused digital innovation to come in the new year:

Restaurant companies will become tech companies
If 2015 was the year when restaurant chains rea

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