McDonald’s to debut app this year

McDonald’s to debut app this year

Executives also discuss menu, customization, business model at investor conference

McDonald’s Corp. expects to launch a smartphone app in the U.S. this summer as part of an effort to catch up to its competitors on the digital front, executives said Thursday.

Speaking at the UBS Global Consumer Conference, newly anointed chief administrative officer Pete Bensen didn’t provide many details on the app. But he suggested it would have different functions in different parts of the world, depending on various priorities. He also said apps could provide elements that

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