How four leading restaurant brands are tackling tech

How four leading restaurant brands are tackling tech

This article is part of a special report exploring the new tech boom that is drastically changing how restaurants do business.

Digital innovations pepper the foodservice landscape, but four brands stand out for their ability to bend the curve in information 
technology.

Starbucks was early in its use of a loyalty program layered into mobile smartphones. Chili’s Grill & Bar was an early adopter of tabletop tablets. Domino’s pioneered online ordering, with those transactions now 
accounting for 50 percent of orders in the U.S. And Taco Bell spent years developing an industry-leading 
mobil

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