Chili’s to unveil loyalty program this quarter

Chili’s to unveil loyalty program this quarter

Chain sees technology as a point of differentiation

Chili’s Grill & Bar plans this quarter to expand technology to a loyalty program, wait lists and the redemption of American Express credit card reward points for meals, the CEO of parent Brinker International Inc. said Tuesday.

Chili’s, which was the first casual-dining brand to roll out tabletop tablets, sees technology as a point of differentiation, Wyman Roberts, Dallas-based Brinker’s president and CEO, s

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish