Caseys General Stores

Casey’s General Stores makes big pizza push

C-store chain releases a mobile ordering app as it intensifies competition with restaurants

Casey’s General Stores Inc. launched Monday its latest salvo in the battle for pizza lovers: A new mobile app, complete with the ability for customers to order pizza or sandwiches.

The chain had a soft launch of the app in December, said Bill Walljasper, CFO of the Ankeny, Iowa-based chain of more than 1,900 Midwest convenience stores.

“We’re connecting with a customer base we haven’t connected with before,”

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