2014 Golden Chain Awards: Greg Creed

2014 Golden Chain Awards: Greg Creed

The Golden Chain honorees represent the best the restaurant industry offers. To celebrate the winning executives, NRN dives into the strategies they use to build brands and inspire people. Find out more about the 2014 winners >>

Taco Bell chief executive Greg Creed has been a force behind some of the brand’s most memorable moves.

As chief marketing officer in 2001, he helped develop the “Think Outside the Bun” slogan, which the 6,000-plus-unit chain used for over a decade. Later, as chief executive he led the introduction of the “Live Más” ad campaign an

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