Frosty Acres Brands, the national foodservice marketing and purchasing cooperative for independent distributors, today launched a new corporate brand and website. The new Frosty Acres logo highlights the evolution of the company and its vision for the future. The new website offers a modern experience, improved functionality, and an enhanced portal for its Member distributors.
“As technology continues to transform, we continue to evolve our tools and resources. Created with user experience in mind, our new website offers a modern design and is responsive and optimized for mobile devices. The new website also offers our Members an upgraded portal, where they have access to a clean and intuitive interface for resources and reporting. Overall, the enhanced website will benefit Members with ease of use of resources, while offering all visitors a modern experience in getting to know Frosty Acres Brands,” states Ashley Waters, Vice President of Information Systems of Frosty Acres Brands.
“The new company logo provides Frosty Acres with a strong identity that better reflects who we are as a company. We have kept some visual aspects that reflect our heritage, but emphasized our modern mindset and objective to drive growth for our Members. The rebrand and website redesign align us better with independent distributors in today’s marketplace, and reflect the strength and direction of Frosty Acres Brands,” related Chip Walker, President and Chief Executive Officer of Frosty Acres Brands.
While the company’s legal name remains F.A.B., Inc., the company requests that directories and listings refer to the company name as Frosty Acres Brands.
Click here to download the new Frosty Acres Brands logo and the Frosty Acres Brands Logo Use Guide.
Click here to visit the new website: frostyacres.com.