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What restaurants need to know about social media

David Flaherty is the Beer & Spirits Director at Hearth Restaurant and the Terroir wine bars in New York. A freelance beverage writer, David is also a Cicerone Certified Beer Server, a wine geek, a seeker of fine spirits, a father and a fledgling homebrewer. He blogs at Grapes and Grains.

Over the last few years, the world of social media has exploded. According to a recent article in Fast Company, 93 percent of marketers use it for business, and social media is now the No. 1 activity on the Web. Because of this, the opportunity for bars and restaurants to connect with their fans has increased exponentially. But for many operators, social media remains intimidating and foreign.

While there are many businesses holding Facebook, Twitter, Instagram and Pinterest

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