Wendy's drives engagement with 'Pretzel Love Songs' encore

Wendy's drives engagement with 'Pretzel Love Songs' encore

The curtain call for the Pretzel Bacon Cheeseburger was a hit with Facebook fans, according to the NRN Social 200.

The encore for Wendy’s “Pretzel Love Songs” campaign proved to be just as successful as last year’s debut, once again driving outsize engagement on Facebook and other networks, according to Sprinklr, the provider of the NRN Social 200 index.

Dublin, Ohio-based Wendy’s Co.

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