Wendy’s, Panda Express, others capture attention with hashtags

Wendy’s, Panda Express, others capture attention with hashtags

Hashtags help brands connect social media with customer base, expert says

November has turned into a big month for restaurant-inspired hashtags in social media.

From Wendy’s one-day #EarnedIt promotion for the return of its Bacon Portabella Melt, to Olive Garden’s month-long #TeamNorth vs. #TeamSouth contest to crowdsource its regional Italian menus, brands have given a big push to what was once the pound sign.

Other brands have employed the hashtag as well, from Panda Express’ program to #ShareJoy with a giveaway of 888 $20 gift cards, to T

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