Wendys Pretzel Bacon Cheeseburger

Wendy's Pretzel Bacon Cheeseburger was introduced in July 2013.

Wendy’s Facebook campaign reaches more than 85M users

The chain finds success with its mobile-focused Pretzel Bacon Cheeseburger social media campaign.

The Wendy’s Co. said its “Pretzel Love Songs” social media campaign was a success second only to its iconic “Where’s the Beef?” ads from 30 years ago, which may provoke the same level of skepticism shown by Clara Peller in those commercials. However, the latest numbers support the claim.

According to a report from Wendy’s and Facebook, the four humorous videos that promoted the chain’s successful limited-time offer

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