Survey: Social media reviews, ratings trump traditional advertising

Survey: Social media reviews, ratings trump traditional advertising

Customer ratings influence restaurant traffic more than conventional marketing, GE Capital, Franchise Finance finds

Social media reviews and search engine rankings on sites like Yelp and Urbanspoon are more important than traditional advertising and promotions, according to a recent survey of franchise restaurant operators by GE Capital, Franchise Finance, or GEFF.

In a survey conducted at the recent Restaurant Leadership Conference March 30-April 2, about 104 respondents offered insights on their views of the digital world and its influence.

Fifty-six percent of responden

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish