Restaurants trade exchanges on social media

Restaurants trade exchanges on social media

Jimmy John’s flirts with Wendy’s; California Pizza Kitchen has Taco Bell’s back

Social media exchanges are often compared to overhearing conversations at a cocktail party, and this past month provided juicy tidbits among restaurant brands.

Jimmy John’s flirted with Wendy’s. California Pizza Kitchen was Taco Bell’s emoji wingman. And just this past weekend, DiGiorno, the frozen pizza brand, zinged Papa John’s over a delivery incident involving pop star Iggy Azalea.

Clearly, kumbaya social media moments are more frequent than smackdowns in the socia

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