Hooters has donated more than 2 million to The V Foundation since 2002
Hooters has donated more than $2 million to The V Foundation since 2002

Restaurants see breast cancer fundraising efforts add up

Industrywide participation lifts results for Smashburger, Hooters, Caribou Coffee and more.

Many restaurant companies jump into Breast Cancer Awareness Month every October to raise money for charities studying the disease, and marketers have found that the different fundraising programs create a positive cycle rather than a zero-sum competition.

For instance, Denver-based Smashburger has chosen this October to roll out its first national cause-marketing program, benefiting Susan G. Komen for the Cure. The chain will donate 40 cents from every sale of its new Raspbe

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