Restaurants embrace mobile marketing

Restaurants embrace mobile marketing

Marketing through smartphone apps grows as operators understand its potential

While claims that mass advertising is dead are greatly exaggerated, the growth of mobile marketing in restaurants is a story just beginning to be told.

Chains as large as Starbucks and restaurant groups as small as a few units are realizing the advantages of marketing directly to customers through smartphone-based apps. In addition to messaging, some apps manage customer loyalty programs and geo-location, while others provide for payment and social media interaction between u

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