Restaurant Marketing Watch: Wendy's breaks new ground with day of engagement, live stream

Restaurant Marketing Watch: Wendy's breaks new ground with day of engagement, live stream

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • Wendy’s, Panda Express, others capture attention with hashtags • Wendy's drives engagement with 'Pretzel Love Songs' encore • More restaurant marketing news

The Wendy’s Co. dove into new territory Thursday with a full day of live-streamed, improvised engagement featuring YouTube stars Rhett & Link.

The comedy team of Rhett McLaughlin and Link Neal helped the Dublin, Ohio-based quick-service chain promote its summer beverages on a microsite, where users could ask questions in a virtual chat, ideally to spark an entertaining bit of improvisation.

The resulting sh

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