Restaurant Marketing Watch: Taco Bell takes to Periscope for brand news

Restaurant Marketing Watch: Taco Bell takes to Periscope for brand news

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • Taco Bell to introduce Biscuit Taco • Taco Bell tests biscuit taco • More restaurant social media news

Taco Bell revealed Wednesday the offer of free Biscuit Tacos on May 5, or Cinco de Mayo. But the news of the giveaway wasn’t nearly as interesting as the way the brand announced it.

The social-media-savvy brand used Periscope, a new Twitter live-streaming mobile app, to make the announcement directly to fans. It showcased a new, albeit whistle-happy, social media channel for restaurant brands to explore in the ever-changing battle to engage younger guests.

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