At the Global Best Practices Conference panel from left Stephen FarrJones ADM Marketing Kristen Jones Colby Front Burner Restaurants and Twin Peaks Amanda Hite BTC Revolutions and Stewart Slocum Groupe Le Duff

At the Global Best Practices Conference panel, from left: Stephen Farr-Jones, ADM Marketing; Kristen Jones Colby, Front Burner Restaurants and Twin Peaks; Amanda Hite, BTC Revolutions; and Stewart Slocum, Groupe Le Duff.

Restaurant marketers increasingly tap social media

Best Practices Conference panel discusses marketing changes, tactics

Restaurant marketing is consuming a growing share of IT budgets as brands put more resources toward promoting and maintaining their reputation online and in social media, panelists at the 2015 Global Best Practices Conference said this week.

That has been the biggest shift in restaurant marketing over the past 10 years, panelists said during a Sunday session at the Irving, Texas, conference, which was sponsored by TDn2K, the Dallas-based parent of People Report and Black Box Inte

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