Pizza Hut surpasses 1M Twitter followers

Pizza Hut surpasses 1M Twitter followers

Digital manager says the social media platform is “where the magic happens”

This month, Pizza Hut passed more than one million followers on Twitter, an achievement the company credits to a policy of responding to every Tweet that mentions the brand.

“We reply to every tweet, whether the incoming message is service-related or a love bomb,” said Jenna Bromberg, manager of digital engagement for Plano, Texas-based Pizza Hut, in an email response. “That can be anywhere from 500 tweets on a normal Tuesday, to 2,500 on Super Bowl Sunday.”

As of Wedn

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