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Pizza Hut plans live-stream YouTube event

Brand seeks to engage fans on platform via Flavor Network microsite

Pizza Hut plans to tap the Internet “airwaves” Wednesday with its version of the Home Shopping Network in a broadcast aimed at engaging customers and eventually connecting with them via email.

The Plano, Texas-based division of Yum! Brands Inc. has brought in an improv comedy group to host a three-hour live YouTube-based broadcast, accessed through the microsite PizzaHutLive.com, from 1 p.m. to 4 p.m. EDT Wednesda

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