NRN Social 200: Restaurant YouTube campaigns boost engagement

NRN Social 200: Restaurant YouTube campaigns boost engagement

Burger King’s Subservient Chicken video spurs the most engagement for a single piece of content.

Photo: Thinkstock

Restaurant chains attempted viral video success in the past quarter with a chicken comeback, dramatic series mashups and a fake Fellini film, and all three showed sizable increases in engagement with their audienc

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