Ron Ruggless

Microblogging gets animated with Twitter's Vine app

Words From: Ron 
Ruggless, 
Southwest 
bureau chief

Can you convey the essence of your restaurant or a signature menu item in six seconds?

That’s a creative challenge posed by Vine, the free iPhone-based application, an offshoot of 500-million-member Twitter that adds sound and moving pictures — although brief — to the microblogging experience.

Big players already have jumped onto the social media platform, which Twitter debuted in late January. Taco Bell took to Vine Feb. 13 to tease the upcomin

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