How Red Lobster succeeds at social media

How Red Lobster succeeds at social media

Senior VP of marketing Mark Gilley outlines how casual-dining brand tackles social

Red Lobster Seafood Co. credits the shareable qualities of seafood and its artful use of social media platforms for its continued dominance in the Nation’s Restaurant News Social 200 ranking.

Since the beginning of 2015, Red Lobster has placed at or near the top of the rankings, and Mark Gilley, the brand’s senior vice president of marketing and communications, credited a cross-media approach for the success.

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