How Facebook's Graph Search could affect restaurants

How Facebook's Graph Search could affect restaurants

Operators, marketers debate whether the new search feature could overtake Yelp

Operators and marketers are closely tracking any effect Facebook’s new Graph Search might have on restaurant referrals and word-of-mouth, but so far the new search function mainly puts the onus on brands to continually refine their Facebook engagement strategies, they said.

Graph Search, a new function Facebook rolled out in a beta test to a limited number of people on Jan. 15, allows users to find, among other things, pages of businesses, such as restaurants, that thei

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