Red Lobster exterior

Experts: Red Lobster missed social media goldmine with Beyoncé mention

Tweets and traffic went up, but social relevancy didn’t

Musical megastar Beyoncé surprised and thrilled the world Saturday by suddenly releasing a new song and video, “Formation,” on YouTube. She then performed part of it the following day during the Super Bowl halftime show. 

The song was the talk of the nation — and of social media — and includes a mention of the casual-dining seafood chain Red Lobster.