Dunkin' Donuts takes a bite of Shark Week social media

Dunkin' Donuts takes a bite of Shark Week social media

Chain taps into photo-share selfies using #DDSharkWeek hashtag

Dunkin’ Donuts has married two popular summer trends — selfies and the Discovery Channel’s “Shark Week” — for a multi-platform social media campaign.

The Canton, Mass.-based quick-service chain started its social media effort about two weeks before the Aug. 10 launch of Shark Week, and continues it through Aug. 16, when the cable television channel ends its lineup of shark-related programming.

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