Dominorsquos pizza box with new logo

Domino’s pizza box with new logo

Domino’s enlists fans in sign spotting hunt

Chain highlights rebranding with “logo mission”

Domino’s launched a social media scavenger hunt this week asking fans to post photos on Instagram of units still using its old “Domino’s Pizza” logo.

The Ann Arbor, Mich.-based chain rebranded in 2012, which included a new logo, from one that said “Domino’s Pizza,” to just “Domino’s,” with a simple red, white and blue domino tile.

The chain dropped the word “pizza” from its marketing materials to conve

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.