Denny's Latino Facebook page speaks Hispanic consumers' language

Denny's Latino Facebook page speaks Hispanic consumers' language

VP of marketing John Dillon discusses company strategy of marketing to Hispanics on the social network

Denny’s has fostered its relationship with seniors, Millennials and Hispanics by speaking their language, which is why the Spartanburg, S.C.-based brand launched the Denny’s Latino page on Facebook last month, vice president of marketing John Dillon said.

The nearly 1,700-unit chain not only will interact with its Spanish-speaking guests through Denny’s Latino, but also will offer original a

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish