Smartphone food photo

Beyond marketing: Instagram for restaurants

This is the second installment in a 3-part series examining how restaurant brands can use social media platforms, outside of traditional marketing functions. See how brands are using Facebook and Twitter.

The number of international users of the photo-posting Instagram app grew by about 100 million, surpassing 400 million users, at the end of the second quarter. More than 80 million photos are shared each day on the platform, the company reported at mid-year.

Courtney Faddis Martinez, senior manger of franchise human resources at DineEquity Inc., told a Self Opportunity-sponsored Meeting of the Minds recruiters’ conference in Dallas that she’s looking at Instagram to provide imag

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