Beyond marketing: Facebook for restaurants

Beyond marketing: Facebook for restaurants

This is the first installment in a 3-part series examining how restaurant brands can use social media platforms, outside of traditional marketing functions. Also see how brands are using Instagram and Twitter.

Restaurant brands over the past five years have expanded the use of social media to go well beyond the one-way marketing messages that populated it in the early days.

And each of the platforms has produced opportunities outside the marketing functions:

• Facebook has provided a tool for franchisees to localize their brand and build their neighborhood presence.

• Instagram offers companies a place to recruit potential employees and provide glimpses i

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