Long John Silver’s gears up for Lent

Long John Silver’s gears up for Lent

With a new management team, the seafood chain prepares for its biggest season

The Super Bowl is on Sunday. But for Long John Silver’s, the big day comes three days later, on Ash Wednesday.

That’s when many of the nation’s 69.5 million Catholics give up meat and eat lots of seafood. Sales typically increase 75 percent at the Louisville-based chain on Ash Wednesday.

The company expects to sell as much as a half-million Hush Puppies that day, and it expects to sell 22 million pieces of fish throughout the season.

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