Mike Selvera

Mike Selvera

Chef Mike Selvera talks customers’ changing seafood tastes

Local, sustainable seafood important to many diners

Mike Selvera is the chef and owner of two San Francisco Bay Area seafood restaurants — Bar Crudo, a 10-year old, 55-seat restaurant in San Francisco’s NoPa neighborhood, and Seaside Metal in Guerneville, Calif., in Sonoma County, a 40-seat restaurant that opened in spring of 2014.

Selvera now spends most of his time in his new restaurant while Melissa Perfit, whom he mentored, runs the San Francisco spot.

Selvera discussed his customers’ changing tastes, as well as the

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