Captain D’s finds customers like to linger

Captain D’s finds customers like to linger

VP of product innovation Jason Henderson also discusses the QSR’s menu development

Quick-service customers typically have a need for speed, but Captain D’s has found that its guests like to take their time, with about half of customers dining in restaurants.

Captain D’s vice president of product innovation Jason Henderson, now in his third year in that position, discussed those findings, plus menu development, at the 512-unit, Nashville, Tenn.-based seafood chain.

Captain D’s recently conducted an attitude and usage study about its customers. Wha

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