Wendy's aims to carry sales momentum through rest of 2014

Wendy's aims to carry sales momentum through rest of 2014

Acceleration of reimaging, menu strategy cited as keys to sustaining lift

The Wendy’s Co. is accelerating its remodeling initiative for 2014 and has expressed confidence in future menu promotions to sustain its momentum in sales growth.

Dublin, Ohio-based Wendy’s will double the pace of its “Image Activation” reimaging program in 2014 to at least 410 restaurants, compared with 200 remodels of company-owned and franchised locations last year. The chain ex

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