Sonic says its all-day breakfast ‘not material’ to sales

Sonic says its all-day breakfast ‘not material’ to sales

Drive-in chain reports 39.7% increase in 4Q profit

Sonic Corp., which for years has offered breakfast items all day, doesn’t expect McDonald’s Corp.’s recent menu expansion efforts to pose significant new competition, executives said Monday.

The Oklahoma City, Okla.-based company said Sonic’s offer of the entire menu, even at breakfast, has had more impact on its sales than offering breakfast all day.

Breakfast sales outside the morning daypart are “not material to our business at all,&rdq

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