Sonic boneless chicken wings

Sonic boneless chicken wings

Sonic balances value with premium menu items

Drive-in operator credits strategy for same-store sales growth

Sonic Corp.’s strategy of tiered pricing and a balance of value and premium menu items has helped the company drive same-store sales growth, executives said Tuesday.

The Oklahoma City-based quick-service operator, which has 3,529 units, said that menu diversity also helps it appeal to Millennial customers.

“We take a very strategic approach to pricing, with tiered price points for different categories, emphasizing a good balance of premium products, like our Ultimate C

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