Steve Easterbrook CEO McDonald poses with Ronald McDonald during the new McDonald39s Flagship Restaurant reopening at Frankfurt International Airport

Steve Easterbrook, CEO McDonald, poses with Ronald McDonald during the new McDonald's Flagship Restaurant re-opening at Frankfurt International Airport

McDonald’s CEO: ‘No silver bullet’ for U.S. business

Plan to lift domestic sales includes simplified menu, all-day breakfast, mobile app

McDonald’s Corp. has a loaded strategy for fixing its U.S. business, which has been weak for three years now, including a simplified menu, all-day breakfast, a new mobile app, a new permanent value offering and fewer limited-time offers.

The efforts represent a broad-based approach to turn around the chain’s biggest market, which has been stubbornly weak.

“There is no silver bullet,” McDonald’s CEO Steve Easterbrook said during a call Thursday discussing second-quarter

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