McDonald’s: 4Q same-store sales fall amid ‘broad-based challenges’

McDonald’s: 4Q same-store sales fall amid ‘broad-based challenges’

Company expects pressure to continue in first half of 2015

McDonald’s Corp. reported on Friday that its global same-store sales fell 0.9 percent in the fourth quarter, including a 1.7-percent decline in U.S. same-store sales, amid what the company called “ongoing, broad-based challenges, including sustained competitive activity.”

McDonald’s also suggested that pressure would continue in the first half of 2015. CEO Don Thompson said global same-store sales in January would be negative.

“2014 was a difficult year, during which o

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