Dave & Buster’s 2Q sales boosted by ads, walk-in traffic

Dave & Buster’s 2Q sales boosted by ads, walk-in traffic

Chain reports 11-percent increase in same-store sales as it swings to profit

Expanded cable TV advertising and increased summer walk-in traffic helped boost same-store sales at Dave & Buster’s during the second quarter ended Aug. 2, executives said Tuesday.

Steve King, CEO of Dallas-based Dave & Buster’s Entertainment Inc., said in an earnings call with equities analysts that “our primary driver was walk-in sales, which grew an impressive 12.1 percent and points to our core demographic appeal, while our special events business increased a modest

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