Wendyrsquos has been aggressively selling companyowned restaurants to franchisees in what the company calls ldquosystem optimizationrdquo

Wendy’s has been aggressively selling company-owned restaurants to franchisees in what the company calls “system optimization.”

Wendy’s higher traffic yields better sales

Same-store sales rise 1.4 percent as the company shifts to unit growth

Premium offerings and cheap Frosties helped bolster traffic and same-store sales at The Wendy’s Co. in the third quarter ended Oct. 2, the company said Wednesday.

Same-store sales in the period increased 1.4 percent, mostly on traffic, the company said. On a two-year basis, same-store sales increased 4.5 percent.

“We stressed the importance of a balanced marketing approach,” CEO Todd Penegor said on the company’s earnings call Wednesday. He said the

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