Premium offerings and cheap Frosties helped bolster traffic and same-store sales at The Wendy’s Co. in the third quarter ended Oct. 2, the company said Wednesday.
Same-store sales in the period increased 1.4 percent, mostly on traffic, the company said. On a two-year basis, same-store sales increased 4.5 percent.
“We stressed the importance of a balanced marketing approach,” CEO Todd Penegor said on the company’s earnings call Wednesday. He said the