Report: Improved weather, discounting lift February restaurant traffic

Report: Improved weather, discounting lift February restaurant traffic

Quick-service traffic was particularly strong

Better weather and a discounting war in the quick-service sector brought more people into restaurants in February, helping the industry to 3.2-percent same-store sales growth for the month, according to the latest MillerPulse index.

Traffic in the month increased 1.5 percent, the most since the weather-aided month of January 2015.

Traffic was particularly strong in the quick-service segment, where restaurants’ customer bases increased by 2.9 percent — the best traffic

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