DineEquity challenged by price-sensitive consumer in 3Q

DineEquity challenged by price-sensitive consumer in 3Q

Same-store sales fall 5.2 percent at Applebee’s and drop 0.1 percent at IHOP

DineEquity Inc., parent to the Applebee’s and IHOP chains, on Tuesday attributed disappointing third-quarter results to a challenging macroeconomic climate and price-sensitive consumers.

Same-store sales declined 5.2 percent at Applebee’s, and dropped 0.1 percent at IHOP during the Sept. 30-ended quarter.

The results were particularly disappointing for 2,028-unit Applebee’s, which earlier this year attempted to revitalize the brand with the rollout of new

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