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Bravo Brio works to boost traffic after 1Q sales drop

Company hopes limited-time offers will get customers in the door

First-quarter same-store sales declined 2.8 percent at Bravo Brio Restaurant Group Inc., the Columbus, Ohio-based operator said this week, and the company hopes traffic-boosting efforts will turn that number around.

“I think one of the things that we’re really, really focused on is the traffic piece,” Bravo Brio CEO Brian O’Malley said during the company’s earnings call Monday. “We know that we’ve got to get more traffic in.”

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